2013 Seoul Motor Show renault samsung motors energises its product range with qm3 crossover
At the 2013 Seoul Motor Show, from March 28 to April 7, Renault Samsung Motors unveils its new urban crossover vehicle QM3.
With QM3, the small crossover based on Renault Captur, RSM widens its product range and acquires a unique product for the Korean market. Following on the global success of SUVs and the market shift towards smaller cars, QM3 meets the demands of young consumers looking for alternatives to traditional B-segment vehicles.
“ With this brand new concept, urban crossover, we are bringing customers an attractive, practical and innovative product. Renault Samsung QM3 combines in a single compact vehicle the best of three worlds: the sportiness of an SUV, the convenient comfort of an MPV and the driving pleasure of a hatchback ,” said Laurens van den Acker, Senior Vice President, Design, Renault Group.
The launch of QM3 in Korea is planned for the second half of 2013.
About RSM :
Created in 2000, RSM (Renault Samsung Motors) has established itself as a local, reliable, quality-driven brand positioned in the premium segment. After ten years of growth and development, RSM had a difficult year in 2011, with sales and profitability plunging in a very competitive market. Determined to counter the competition and restore its positioning, RSM launched a Revival Plan in January 2012 that has begun to show results.
A major objective of the Revival Plan, the expansion of the product range is now effective. RSM now has a complete product line-up, as follows:
- QM3 small urban crossover
- SM3 compact sedan
- SM3 ZE 100% electric vehicle
- SM5 mid-sized sedan
- SM7 large sedan
- QM5 SUV
A spearhead brand of the Renault Group in the Asia-Pacific region, RSM plays a leading role in the Group’s internationalisation strategy and can count on the full backing of both Renault and Nissan.