For the tenth year running, the extensive survey held by Marketing Insight has ranked Renault Samsung Motors Number 1 for quality on the South Korean market.
The study assessed the degree of satisfaction of almost 100,000 customers or people intending to buy through a questionnaire on eight items divided into three categories:
- Product quality (Initial Quality – Reliability – Design – Marketability)
- Service quality (Sales - After-sales)
- Customer satisfaction (Stress – Overall satisfaction)
Overall, Renault Samsung Motors is quality leader. In retail, the brand has won the top ratings for 6 out of 8 survey categories:
- Initial Quality
- Satisfaction with Sales
- Satisfaction with After-sales Services
- Overall Satisfaction
" Carmakers can repay their loyal customers through high quality products and services," said Francois Provost, CEO of RSM . "We will give our best efforts to achieve even greater customer satisfaction by providing better services than the competition and maintaining our high product quality ."