LADA will celebrate its 50th anniversary
April 19, 2020 is the 50th anniversary of the first LADA cars. On that day in 1970, the Volga Automobile Plant’s assembly line released six sedans VAZ-2101 Zhiguli, two in blue color and four in cherry color, which was symbolizing the colors of the RSFSR flag.
The VAZ-2101 gave a start to the most mass-produced family of passenger cars in the company`s history, and, moreover, in the history of the Russian automotive industry. Around 4.8 million VAZ-2101 cars and its modifications were produced from 1970 to 1988.
The first LADA model was based on the Italian FIAT-124 sedan which won the Car of the Year award in Europe in 1967. In order to be produced and sold in the Soviet Union, the foreign prototype passed a series of tests on roads, off-road and special sections of paving stones. After the tests, over 800 changes were introduced to the design of the licensed car; the majority of them were aimed at improving reliability.
The car has become quite durable, reliable and comfortable - it was highly appreciated by both domestic consumers and the foreign market, which the car entered already in 1971.
In 2000, the VAZ-2101 model was declared as The Russian Car of the Century following the results of a survey conducted by the Za Rulem magazine.
The first LADA model won the vote of every fourth participant of the survey, which was held among more than 80 thousand persons.