November 17, 2011

Renault Samsung Motors: N°1 customer satisfaction for the 10th year running

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For the tenth year running, the extensive survey held by Marketing Insight has ranked Renault Samsung Motors Number 1 for quality on the South Korean market.

The study assessed the degree of satisfaction of almost 100,000 customers or people intending to buy through a questionnaire on eight items divided into three categories:

  • Product quality (Initial Quality – Reliability – Design – Marketability)
  • Service quality (Sales - After-sales)
  • Customer satisfaction (Stress – Overall satisfaction)

Overall, Renault Samsung Motors is quality leader. In retail, the brand has won the top ratings for 6 out of 8 survey categories:

  • Initial Quality
  • Durability
  • Marketability
  • Satisfaction with Sales
  • Satisfaction with After-sales Services
  • Overall Satisfaction

" Carmakers can repay their loyal customers through high quality products and services," said Francois Provost, CEO of RSM . "We will give our best efforts to achieve even greater customer satisfaction by providing better services than the competition and maintaining our high product quality ."

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